Digital marketing can be a crucial tool to grow a business. On this course candidates will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimization and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

DURATION:
2 Months

Course Content

MODULE 1

• Diploma in Digital Marketing
• Tracking and Measuring Marketing Effort
• Reaching the Target Market
• Free Digital Marketing Options
• The World of Google Ads
• Making Paid Social Work For You
• Creating a Digital Strategy

Intermediate in Digital Marketing

• Content Development and Copywriting
• Video Content and Advertising
• Email Marketing
• Influencer and Affiliate Marketing
• Facebook Business Manager
• Planning a Google Search Campaign
• Implementing a Search Campaign

...

MODULE 3: Advanced in Digital Marketing

• Understanding Metrics
• Brand Management
• Intermediate Analytics
• Affiliate Marketing
• E-Commerce
• Intermediate SEO

MODULE 4: Proficient in Digital Marketing

• Engagement: Convert More Leads
• Social Media Management and Monitoring
• Turning Fans Into Buyers
• Optimizing your Social Media Strategy

WHO SHOULD TAKE THIS COURSE?

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

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